Reach matched buyers directly. Handle the sale yourself — or bring in a broker, for just the contract or all the way. No hidden fees.
Create a listing, find matched buyers and sell directly — all on your terms.
Add your home
Address, price, size. Takes two minutes.
Matching buyers reach out to you
We show your listing to buyers whose criteria match. You choose who to reply to.
Sell on your terms
Chat, book viewings and close the deal yourself — or bring in a broker whenever you want.
Every buyer sees instantly how well your home matches what they're searching for — before you've even published openly.
Choose how much help you want — and pay only for that.
Traditional broker sale
Included~45,000–90,000 kr
1.5–3% commission on a home worth 3 million kr. Hemnet listing comes on top.
SökHem
Listing free, pay only for what you choose
Optional add-ons
More add-ons via SökHem's service providers: styling, cleaning, moving and inspection. Priced by the provider.
Bidding, viewings and help when you want it — all gathered in your listing.
Only verified buyers can bid. You see every bid the second it lands.
Buyers need an account and a verified identity before they can place a bid.
You accept or decline every bid yourself.
Instant mobile alert when a new bid comes in.
25 bids
Set the times — buyers sign up themselves and you see who's coming.
You pick the times that suit you — no viewings you didn't ask for.
Every viewing is open — buyers sign up with one tap.
Signed-up buyers get automatic reminders.
Storgatan 12
Vasastan, Stockholm · 19:00 – 19:45
Photographer, broker or moving help. Pick what you need — no subscription.
Activating is free — it just lets our partners reach out with an offer. Deactivate any time.
We match you with the right partner for the job.
Everything gathered in your listing — no separate contracts to chase.
Professional photography
Broker-grade photos for your listing
Broker
Help all the way — or just parts
Home styling
Furniture & decor before the viewing
Moving & cleaning
Tax deductible · book whenever
No subscription · pick only what you need
Numbers from our own platform, updated continuously. No estimates.
Your home can be matched against buyers who have created a watch on SökHem. How many depends on the home and the area.
You decide when to publish. The difference is where the home appears — not what it costs.
| What applies | Upcoming | Open listing |
|---|---|---|
| Appears in search on SökHem | No | Yes |
| Matched against buyer watches | Yes | Yes |
| Reachable via a link you share | Yes | Yes |
| Bidding on SökHem | No | Yes |
| Can be picked up by search engines | Yes | Yes |
Upcoming suits you when
you want to test interest before a full launch, aren't done with photos and styling, or want to see which matched buyers get in touch first.
An open listing suits you when
you're ready to sell, want bidding in place and want to reach everyone searching in the area — not only those who already have a watch.
You can switch between the modes at any time, and pause or delete the listing.
With SökHem you add your home and we connect you directly with buyers whose criteria match. You can handle communication, viewings and the deal entirely yourself — the listing is free. If you want help, a broker is optional: add one for just the contract drafting, or have a broker guide you the whole way. You decide how much you do on your own.
On SökHem the listing is completely free — you find the buyer at no cost. Then you choose: handle the contract with a broker or lawyer as an option (a fraction of a typical commission), or bring in a broker for the whole sale. With a traditional full-service sale you typically pay 1.5–3% of the sale price in commission. On a home worth 3 million kronor that's 45,000–90,000 kr.
An upcoming listing is matched against buyers' watches but doesn't appear in SökHem's search results. It isn't hidden, though: the listing page is reachable by direct link, can be indexed by search engines and may show up among the homes on the local place page. The point is that you reach matched buyers before you publish openly on Hemnet or similar sites — not that the sale is anonymous.
Yes, it is fully legal. You can negotiate and agree on a price directly with a buyer. To make sure the agreement is legally sound, we recommend having a broker or lawyer draft or review it. SökHem helps you with the marketing and contact; the legal part you handle with a broker in the final step.
SökHem matches your home against buyers who have already specified what they're looking for: size, price, area and property type. When your listing matches a buyer's profile, it appears in the daily summary that buyer receives. That means you reach the most relevant buyers, based on what they're actually looking for.
It varies. With the right price and a strong match it can happen in a few days. The advantage of an upcoming listing is that you start the process early and can have a buyer ready before you even need to list publicly. The market average is 2–6 weeks from first viewing to signed contract.
