SökHem vs Booli

What is the difference between SökHem and Booli?

The difference is who does the work. Booli is a search service: it collects property listings from the market onto one platform, adds final prices and price history, and lets you search and monitor using filters. SökHem starts from your profile instead. You create a watchlist, draw exactly which areas interest you directly on the map and set your requirements, then SökHem scores each new home against the profile and contacts you when something matches, instead of you going through search results yourself. SökHem is also a marketplace in its own right: you can list your home for free, get exposure to matched buyers and sell with or without an agent, with bidding, viewing booking and prepared purchase contract built in. Booli is a place where you find and analyse listings; SökHem is a service that actively searches for you and where the deal can also be closed.

Is SökHem free?

Yes, SökHem is free for both buyers and sellers. As a buyer, watchlists, matches, notifications and contact with sellers cost nothing. As a seller the listing is free, including exposure to matched buyers, up to 20 photos, bidding, viewing booking and prepared purchase contract. The only things that cost are optional add-on services you choose yourself, such as agent help with the agreement or professional photography, priced by each provider. Booli is also free to use for house hunters, so for a buyer the choice is not about price but about working style: do you want to search and analyse yourself in a large listing flow with final-price data, or describe what you are looking for once and be contacted when something appears that matches? You can do both: monitor your areas in SökHem and look up final prices when it is time to bid.

When is Booli the better fit?

Booli has built a strong position around price data. If you want to see what homes actually sold for, not just asking prices, and follow price trends in an area over time, Booli's final prices and price history are a well established tool, and the service is owned by state-owned SBAB Bank. As a pure search service with a broad listing flow, Booli works well for anyone who wants to scan the market themselves. SökHem reports current asking prices and per-square-metre prices per municipality in its statistics, but for historical final prices on individual addresses Booli is the more specialised service. Conversely, Booli is not a place where you list yourself or close a deal. If you want to sell your home, with or without an agent, or be matched against homes instead of searching, SökHem is the one that offers that.

Frequently asked questions