Best alternative to Hemnet for private sale 2026
Hemnet is Sweden's largest property portal, but not the only route to a property deal. The most common alternatives are SökHem (buyer-driven matching, free listing with or without an agent), Booli (search service with final prices, owned by SBAB), Bovision (one of Sweden's older property sites) and Privatmäklaren (for those who want to sell themselves). Which one fits depends on whether you want to search, monitor or sell.
Av SökHem-redaktionenSenast uppdaterad 21 augusti 2026
Which alternatives to Hemnet are there?
The alternatives differ in what they actually do. Some are search services where you find listings, others are marketplaces where you can list yourself, and some are services that help you sell without a traditional agent. Hemnet publishes listings through estate agents and charges the seller a listing fee, which means anyone who wants to sell privately, skip the fee or be found by buyers instead of waiting for clicks needs to look at other services. Below we review the most established alternatives, what they cost and when they fit. The list is fact based and the services do not exclude each other: many sellers combine an agent-led Hemnet listing with free listing on other sites, and many buyers use a search service for research and a matching service so they never miss new homes.
SökHem: buyer-driven matching and free listing
SökHem turns the portal model around and starts from the buyer. Instead of browsing listings you create a watchlist: you draw your areas directly on the map, set price, size and home type, and SökHem automatically matches new homes against the profile and contacts you when something fits. The service is free for buyers. It is also free for sellers. The listing, exposure to matched buyers, bidding, viewing booking and the prepared purchase contract are included at no charge, and you choose yourself whether to sell entirely without an agent or to add agent help as an option, for the agreement only or for the whole deal. SökHem also shows free valuation and statistics on per-square-metre prices per municipality. That makes SökHem the broadest alternative in the list: both a way to be found as a seller and a way to stop chasing listings as a buyer.
Booli: search service with final prices
Booli is owned by SBAB Bank and is a search service that collects property listings from the market onto one platform. Its strength is price data: Booli shows final prices and price history, which makes the service useful when you want to know what homes actually sold for in an area before you bid or set a price. Booli is free to use and also offers watchlists and valuation. Booli is not a place where you list yourself, though: the listings are collected from the market, so as a seller you do not directly control your presence there. Booli fits best as a research and monitoring tool for buyers, and as a price reference for sellers.
Bovision: established property site
Bovision is one of Sweden's older property sites and collects listings for homes for sale. The site has been around since the early years of the internet on the Swedish housing market and works as a complementary shop window next to the larger portals. For buyers Bovision is one more place to search; reach is smaller than Hemnet's, so it works best as a complement rather than a replacement.
Privatmäklaren: sell with less agent input
Privatmäklaren targets sellers who want to do more of the sales work themselves and pay less than a traditional commission fee. The setup builds on you as the seller taking an active role, for example in viewings, while the service handles the formal side. For anyone who mainly wants to cut the cost of selling but still have an agent service behind them, it is an established alternative. Exact prices and packages vary, so check current terms with the service directly.
| SökHem | Booli | Bovision | Privatmäklaren | |
|---|---|---|---|---|
| Type of service | Buyer-driven matching + marketplace | Search service with final prices | Property site with listings | Sales service for private sale |
| List as a seller | Yes, free, with or without an agent | No | Unknown | Yes, through the service |
| Price for sellers | Free; optional add-ons | - | Unknown | Lower cost than a traditional commission |
| Watchlists for buyers | Yes, matching against drawn map areas | Yes, search alerts | Unknown | - |
| Final prices | Statistics on asking and per-square-metre prices | Yes | Unknown | - |
Can you sell your home without Hemnet?
Yes. Nothing requires a home sale to go through Hemnet, or through an agent at all. It is fully legal to sell your home privately in Sweden: you may market the home yourself, hold your own viewings and negotiate directly with buyers. The formal purchase agreement should be drawn up by an agent or a lawyer to be legally correct, but that can be bought as a limited service instead of a full commission. On SökHem the whole chain is gathered for free: listing, exposure to buyers whose watchlists match the home, bidding, viewing booking and digital contract, with agent help as an optional add-on. Expect a traditional agent-led sale to usually cost 1,5–3 percent of the sale price in commission, plus Hemnet's listing fee. That is the cost the alternatives in this list let you reduce or skip in different ways.
Which alternative should I choose?
It depends on what you are doing. If you are a buyer and tired of browsing: create a watchlist on SökHem and let the matching do the work, and use Booli when you want to check final prices before a bid. If you are a seller who wants maximum reach fast and has already appointed an agent: Hemnet is normally part of the agent's setup, and a free SökHem listing costs nothing to add. If you want to sell privately and keep control of the cost: SökHem gives you listing, bidding and contract for free with agent help as an option, while Privatmäklaren is an alternative if you would rather have a fixed packaged sales service. Bovision works as complementary exposure. The services cost nothing to try side by side, except Hemnet, where a listing fee and an agent are required.
Frequently asked questions
What is the best alternative to Hemnet?
It depends on the need. For buyers who want to be matched instead of searching themselves: SökHem. For final prices and price research: Booli. For selling privately without portal fees: SökHem, or Privatmäklaren if you want a packaged sales service.
Are the alternatives to Hemnet free?
SökHem and Booli are free to use for house hunters, and SökHem is also free for sellers. Privatmäklaren's services cost, but less than a traditional commission fee. Check current prices with each service.
Do you need an agent to sell a home in Sweden?
No, it is legal to sell privately. The purchase agreement should however be drawn up by an agent or a lawyer to be legally correct. That help can be bought separately, for example as an add-on on SökHem.
Do Hemnet listings appear on the alternatives?
Search services like Booli collect listings from the market, and SökHem's watchlists match against homes from several sources. Exact coverage varies between services and over time.
Want to try it yourself? It is free: create a watchlist as a buyer, or list your home as a seller. See also pricing.