Privacy Policy

Anton Wester AB is the data controller for the processing of your personal data on SökHem. Contact us at hej@sokhem.se with questions about this policy.

We process the following categories of personal data:

• Account details: name, email address, phone number.
• Search profiles: your housing preferences and watch settings.
• Payment data: handled by Stripe; we do not store card numbers.
• Behavioural data: IP address, browser type, page views (with consent). Not collected from automated clients (crawlers, AI agents) that do not initiate an active browser session.

• Contract: to provide the service you have signed up for.
• Legitimate interest: for security monitoring and improvement of the service.
• Consent: for marketing communications and analytical cookies.
• Legal obligation: for accounting and tax purposes (7 years, the Swedish Bookkeeping Act).

• Account data: for as long as the account is active.
• Accounting records: 7 years under the Swedish Bookkeeping Act.
• Behavioural data (Google Analytics): up to 24 months (GA4 standard).
• Ad measurement data (Google Ads): up to 13 months.

We never sell your personal data. We share data with the following parties to the extent required for the service:

• Stripe: payment service.
• Google Analytics: anonymised visitor statistics (with consent).
• Google Ads: advertising and conversion measurement (with consent). Data may include pseudonymised identifiers to measure the effectiveness of ads.
• Authorities: if required by law.

You have the right to:

• Request access to your personal data (a register extract).
• Request rectification of inaccurate data.
• Request erasure (the "right to be forgotten"), under certain conditions.
• Request restriction of processing.
• Request data portability.
• Object to processing based on legitimate interest.

Send your request to hej@sokhem.se. We respond within 30 days.

If you believe that we process your personal data in breach of the GDPR, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) at imy.se.

SökHem's matching algorithm automatically compares property listings with buyer profiles based on the filters the user has specified (price, living area, rooms, geography, amenities).

This does not constitute an automated decision with legal or similarly significant effect under Art. 22.1 GDPR — the user always makes the final decision on whether to act on a match.

• The automated processing is based solely on data the user has entered in their search profile.
• The user can update or delete their search profile at any time, which immediately stops all automated matching.
• Right to request a manual review: contact hej@sokhem.se.